The object of this media kit was to provide the Eugene community with a background of Nordstrom Inc. regarding it’s recent Rack store opening in the Oakway Center. This assignment was evaluated based on the organization of content, critical thinking and authenticity.
By creating this personal social media plan I learned how to strategically use social media platforms to build my personal brand and create a following. This assignment was evaluated based on the tactics that were chosen and the benchmarks that were created along the way.
The object of this infographic assignment was to relay a message from the client to its target audience by creating a visual representation of data. This assignment was evaluated based on its design, originality of content and its call to action.
The objective for this assignment was to write a news release on behalf of Macy’s Inc. This assignment was evaluated on the organization of content, conciseness of writing and by following AP style guidelines.
For this assignment the objective was to write a newsletter that would be sent to local media. I was evaluated on creating a compelling narrative lead, developing key messages and following AP style guidelines.
The object of creating an in-depth public relations campaign was to learn how to strategically craft a plan for a business in order to change the attitude of its publics. This assignment was evaluated on the development of strategies and tactics, critical thinking skills, teamwork, and the ability to create a long-term budget and timeline for our campaign.
Courtney Koenig 